Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. To know whether you are running on the wrong side of Google, use PixelGroove's (the penalty checker on Google). Simply include your website URL on the tool and click check. If you …

Find out more about easy ways to reach your content marketing goals without generating new content. For starters, you'll want to hunt down and correct any errors you find in your existing local citations; make sure your company name, address, and phone number are correct at a minimum. A url …

Only 16 percent of internet users read an article word-for-word. The rest are scanning. Whatever content you create must have a purpose. High-quality thought leadership content is good for winning, keeping, and growing business. Recently, I came across these interesting large rocking horses for adults . Our preferences may be different …

If so, your website might be running the risk of cloaking and could get penalized and even banned. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Title tags and meta descriptions are …

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. In the case of custom software development, understanding the underlying software architecture is important. Yes - you …

Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and …

Individual lifetime value calculations normally only contain costs for single customers. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Granted, Google's competitors are watching it. I am probably doing the safest thing, as that could be seen as manipulative if …

Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Answer frequently asked questions of your readers, customers, and clients. But …