Carve out time for concentrating on doorway sites

In some spaces, SEO is just too competitive for small websites. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions. For example, where would one …

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Learn to do search queries like a professsional

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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The broken link-building method aided by organic links

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Search engines …

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Think about scraping from the start

Set a (closed) test environment to validate the website migration with enough time to check and solve any potential issues that arise before the public launch. Your website might even get a 'manual action' for thin content. Longer posts provide more value for readers, but only if they're of great …

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What can Twitter teach you about stickiness

If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. Creating an XML based sitemap isn't difficult at all. Although the resource investment for monitoring each individual query …

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Who else wants to be successful with non reciprocal links

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new …

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