Ridiculous rules about inbound links

While Google is the big dog when it comes to search engines, don't forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we've advocated will work for Bing as well, you should do technical audits of your site for both …

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Carve out time for concentrating on doorway sites

In some spaces, SEO is just too competitive for small websites. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions. For example, where would one …

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What Is a Keyword, and Why are Keywords Important?

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. A visual ad places the greatest emphasis on a picture or …

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International SEO concerns for unique plan

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. In the case of custom software development, understanding the underlying software architecture is important. Yes - you …

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Avoid filling the description with only keywords - think about SEO too

Nonetheless, you should learn how to research your competition on your own to better understand this process of choosing keywords. Although social media is increasingly becoming a popular tool for businesses to promote themselves, search engines are still the primary method that people use as they navigate the web and …

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Double Your Profit With These Tips on indexed pages

This is a terrible user-experience and is exactly the opposite of what Google wants. If a category is only going to be a few products, or potentially none in the future, then don't create it. Basically a search engine searches the web using automated programs called web crawlers. The crawlers …

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Go long-tail and forget anchor text

That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. When comparisons are …

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Is trust rank an essential ingredient for any web site?

Keyword stuffing refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). If you can't create informative blog posts …

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Learn to do search queries like a professsional

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Less is always better when it comes to page impressions

Individual lifetime value calculations normally only contain costs for single customers. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Granted, Google's competitors are watching it. I am probably doing the safest thing, as that could be seen as manipulative if …

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Make it sufficiently broad in terms of widgets

According to a survey by iProspect, more than 60% of users click on organic search results. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. E-commerce involves both businesses selling to consumers (B-to-C) and businesses selling to other …

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SEO goals should be set in a measurable unit

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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The broken link-building method aided by organic links

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Search engines …

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Think about scraping from the start

Set a (closed) test environment to validate the website migration with enough time to check and solve any potential issues that arise before the public launch. Your website might even get a 'manual action' for thin content. Longer posts provide more value for readers, but only if they're of great …

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What can Twitter teach you about stickiness

If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. Creating an XML based sitemap isn't difficult at all. Although the resource investment for monitoring each individual query …

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Who else wants to be successful with non reciprocal links

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new …

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Write a keyword-rich introduction about sitemaps

Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO. With each new search project, an SEO should shed his or her previous biases …

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