Less is always better when it comes to page impressions

Individual lifetime value calculations normally only contain costs for single customers. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Granted, Google's competitors are watching it. I am probably doing the safest thing, as that could be seen as manipulative if …

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Make it sufficiently broad in terms of widgets

According to a survey by iProspect, more than 60% of users click on organic search results. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. E-commerce involves both businesses selling to consumers (B-to-C) and businesses selling to other …

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SEO goals should be set in a measurable unit

ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is …

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The broken link-building method aided by organic links

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. Outreach is a method of proactively acquiring backlinks to your website by contacting other website owners. The outreach process can involve any method of communication, but it typically happens via email and Twitter. Search engines …

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Think about scraping from the start

Set a (closed) test environment to validate the website migration with enough time to check and solve any potential issues that arise before the public launch. Your website might even get a 'manual action' for thin content. Longer posts provide more value for readers, but only if they're of great …

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What can Twitter teach you about stickiness

If you have a simple HTML-based site, moving hosting providers is not a particularly difficult process, whether you are doing it yourself or asking your web-design firm to do it for you. Creating an XML based sitemap isn't difficult at all. Although the resource investment for monitoring each individual query …

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Who else wants to be successful with non reciprocal links

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new …

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Write a keyword-rich introduction about sitemaps

Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO. With each new search project, an SEO should shed his or her previous biases …

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