They're only seen by search engine bots and by incoming users who see your content on SERPs, so many webmasters and marketers simply ignore them, or fill them with fluff for the sake of filling up space. It's also becoming more important to offer supplementary content features, such as interactive …

If so, your website might be running the risk of cloaking and could get penalized and even banned. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Title tags and meta descriptions are …

Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website. A visual ad places the greatest emphasis on a picture or …

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. In the case of custom software development, understanding the underlying software architecture is important. Yes - you …

That's no excuse, however, for obvious grammatical errors such as subject/verb agreement. There are simply no shortcuts in SEO anymore - you can't just jam a random site on top of search results. Brand equity dissuades consumers from looking for cheaper products, special deals, or other incentives. When comparisons are …

According to a survey by iProspect, more than 60% of users click on organic search results. Ads at the beginning of the video result in more impressions while those in the middle have the highest completion rate. E-commerce involves both businesses selling to consumers (B-to-C) and businesses selling to other …

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new …